We are your trusted partner in the Israeli chemical market. Formerly under the umbrella of Wilhelm Rosenstein Ltd. (WRL), we have now become a part of the BASF family, integrating seamlessly into its European sales organization, BTC Europe. With this transition, we bring together the expertise, resources, and global reach of BASF, one of the world's leading chemical companies.

At BTC Europe Israel, we pride ourselves on being a leader in sales and marketing of chemical products across a wide range of industries. Our extensive portfolio comprises high-end, market-leading products from BASF. With our in-depth knowledge and understanding of the Israeli market, we are committed to providing tailored solutions that meet the specific needs and long-term goals of our customers.

What sets us apart is our strong partnership approach. We believe in building tight bonds with our suppliers, enabling us to offer not only a broad and complementary product portfolio but also technical expertise and insights into emerging market trends. Our team of dedicated professionals works closely with our customers, delivering innovative solutions that drive stable, long-term growth and foster industry leadership.

By joining forces with BTC Europe, we now have access to an even wider range of resources and capabilities. This integration enhances our ability to support our customers in improving their performance and achieving market leadership within their respective industries. With BASF's global network and BTC Europe's extensive distribution expertise, we can offer our customers an enhanced level of service, efficiency, and reliability.

Whether you are in the coatings, adhesives, plastics, or any other industry, BASF Israel is here to provide you with top-notch chemical solutions. Our commitment to excellence, technical know-how, and customer-centric approach make us the preferred partner for businesses across Israel. We invite you to explore our comprehensive product range, benefit from our expertise, and experience the advantages of partnering with BTC Europe Israel, backed by the strenght of BASF.

Contact us today to discover how we can help drive your business forward and achieve sustainable success in the Israeli market.